Tailored reports

One report per business question.

Every report is produced on the panel's consented base: more than 370k accepted records and 1.5 million extracted purchase lines. You bring the question and the panel brings the evidence, with scope, base and limitations confirmed before production begins. Every format ships as an executive PDF plus the agreed tables, with a guided read-through.

For brands and distributors · monthly

Real Price Radar

Your observed portfolio, SKU by SKU and chain by chain where the data suffice: the median price people paid at the till, gaps between chains, each banner's price index over your basket and deviations from your intended price architecture. Chains are named where the agreed report scope, data-governance rules and sample thresholds permit it.

Answers: where is my product paid below or above the positioning I intend? Which chains show persistent deviations? Does my suggested price survive the till?

Real example from the panel: for one matched branded disinfectant SKU, observed paid prices ranged from $3.92 to $10.30 across 11 chains, a 163% gap between the lowest and highest chain-level price.

For brands · per category

Category Panel

Tracked-spend share, penetration, reach versus value and a brand-switching matrix in your category: your brand against the observed rivals and private label that meet the sample thresholds, with aggregated shopper demographics.

Answers: am I winning wallets or only value? Who is taking my buyers and where are they going?

Real example from the panel: in a baby category, the leading brand by observed spend reached 43% of the consented profiles its principal rival reaches. Put differently, the rival reaches 2.3 times as many panel profiles.

For retail · semiannual or monthly

Wallet Leakage

The panel shoppers who visit you, also seen at the other chains where they shop: what share of their observed supermarket spend you capture, which chains they overlap with, the missions they visit you with, and the categories they buy elsewhere.

Answers: who really is "my" shopper within the panel? Which competitors capture the largest share of their observed spend? Which areas warrant deeper location analysis?

Real example from the panel: a leading observed chain retained 15.7% of its qualifying panel shoppers as chain-exclusive during the measured window.

For launches · during the campaign

Launch Tracker

An independent early read of your launch, without waiting for each retailer's sell-out: in which observed chains it appeared in accepted panel invoices, at what paid price it is selling, who buys it and whether they buy it again.

Answers: is observed presence tracking the agreed rollout? Did the introductory price survive the till? Is there early repeat?

When you start seeing data: observation starts with the first qualifying invoice that enters the panel. Client reporting starts once the agreed minimum transaction, profile and disclosure thresholds are met.

For distributors · quarterly

Principal Brand Dossier

A dossier that supports distributor and parent-company conversations with independent observed evidence: shopper reach, velocity, chain-level presence and paid-price positioning for the brands and SKUs that qualify.

Answers: how do I back my execution with independent data? Which portfolio brand deserves more investment?

Delivery scope: observed coverage across 15+ chains that meet the agreed thresholds, with paid price per matched SKU and the window stated in each delivery.

For questions outside the catalog · on demand

Custom studies and licensing

We design the analysis around your question on the panel. We license approved aggregated statistical outputs to research firms and agencies: tables and series of aggregates that meet the disclosure floors. We never hand over raw profile-level or invoice-level data. Everything runs under the applicable consent, contract, privacy and disclosure controls. Plus special series (tax or price-control effects, format migration, seasonality), hypothesis validations and academic or press collaborations.

If your question fits on an invoice, we can probably measure it.

Tell us the question. Within 1 to 2 business days we tell you whether the panel has the coverage and sample depth to measure it. If it does not, we say so before quoting. Write to us ›

How it works

Three steps, no mystery.

Step 1 · scope

Together we define the business question, time window, included brands or chains, and level of detail. Before production begins, we confirm in writing what the observed panel can and cannot answer.

Step 2 · production

We produce on the applicable consented base, under the documented aggregation, de-identification and disclosure-control rules of the methodology. Each result carries its definition, sample base, window and applicable threshold.

Step 3 · delivery

You receive the executive PDF, the agreed tables and a guided read-through session. Where the format calls for it, the refresh arrives monthly or quarterly. No client receives direct identifiers, raw profile-level purchase histories or identifiable individual invoice data. Deliverables and permitted uses are governed by the contract.

Request

Ask for the report with your question inside.

Tell us the question, the market, the category and the decision in front of you. We reply within 1 to 2 business days with the proposed scope, available panel coverage and terms.